Your landscaping business doesn't have a marketing problem.
It has a clarity problem.
I'm Jaden — a Fractional Marketing Strategist for lawn and landscape companies ready to stop guessing and start connecting their marketing spend to real revenue.
Landscapers, does this sound familiar?
Which channel is actually driving revenue, and which is just busy?
What percent of revenue should we be spending on marketing, and how do we allocate it?
We're posting, running ads, sending emails, but nobody can tell me what's working.
We're growing, but marketing is still running on instinct. We need a real system.
I can't justify hiring a full-time marketing director, but I need senior-level leadership.
If you've asked any of these questions, you don't need more marketing activity. You need a marketing function — built right, led strategically, and connected to your revenue goals.
FRACTIONAL MARKETING STRATEGIST
Embedded senior marketing leadership . . . without the overhead of a full-time hire.
This isn't a consulting retainer. It's not a vendor relationship. A Fractional Marketing Strategist engagement means I step in as your senior marketing leader: owning the strategy, building the systems, managing or overseeing your campaigns, and making sure everything ties back to your actual business goals.
For companies that already have a marketing hire or an agency in place, I serve as the strategic layer above them — setting direction, coaching the team, reviewing the work, and keeping execution aligned to a plan that's built for your business.
The result: better leads, lower cost-per-acquisition, and a marketing operation that gets smarter every month.
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Before we touch a dollar or launch a campaign, we build the foundation. A documented marketing strategy aligned to your revenue goals – your ICP, your messaging, your channel mix, your budget. This is what separates intentional marketing from random activity.
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We build the systems that make marketing measurable. Your spend connects to your leads, your leads connect to your estimates, and your estimates connect to closed revenue. You stop flying blind, and you always know what's working.
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With the plan set and the infrastructure live, we run or manage your campaigns – Google Search, LSA, traditional and digital channels – with the full picture of what they're producing. Every dollar has a job.
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With a real season of data behind us, we stop spending on what isn't working and double down on what is. Cost-per-lead drops. Close rates improve. The machine starts compounding.
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By month 12, you don't just have results; you have a marketing operation.
A documented system, a coached team, and a function that runs without you. One that can be handed to an internal hire, scaled into new markets, or used as a growth asset when it's time to sell.
The ROI
The math is simpler than you think.
The fully-loaded cost of a full-time marketing director runs $90,000–$110,000+/year. A Fractional Marketing Strategist engagement delivers that same strategic horsepower — with real landscaping industry experience — starting under $55,000/year.
But here's the simpler math: one patio job.
A single patio project can run $50,000 or more. If a cleaner funnel, better attribution, and a real marketing system helps you win just one additional job this year that you would have otherwise lost, the engagement pays for itself. Everything beyond that is compounding return on a system you own.
Investment
Monthly investment is scoped to your business following a discovery call, so you'll never pay for more than you need. Engagements are structured across three tiers:
Starter — for companies under $2M in revenue
Growth — for companies between $2M and $5M
Scale — for companies at $5M+ or operating multiple locations
Even at the Starter tier, you're getting senior-level marketing leadership for less than the cost of a junior in-house hire, but without the hiring risk, ramp time, or overhead.
Is This For You?
This is for you if:
You run a landscape company with growing revenue and growing marketing spend — and you're ready to connect the two with a clear plan and real leadership.
This is not for you if:
You're satisfied tracking clicks and leads without tying marketing to real financial outcomes. Or you want a vendor to hand tasks to; not a strategic partner.
LeanScaper Certified Advisor |
LeanScaper Certified Advisor |
About Jaden
I supported a Midwest landscape company in scaling from $11 million to $30 million, and I now bring that perspective to lawn and landscape companies across North America.
Before specializing in the landscaping industry and becoming a LeanScaper Certified Marketing Advisor, I spent years executing both technical and creative marketing across automotive, nonprofit, and other industries. That range is what lets me bring a sharp, data-driven lens to an industry that often markets on instinct.
I'm based in Sioux Falls, South Dakota, and when I'm not building marketing systems for landscape companies, I'm at the CrossFit gym, planning my next trip, or reading at my favorite local coffee shop.
Why Verily?
Verily means "truly" or "certainly" — reflecting my commitment to bringing confidently measured marketing to an industry that deserves it.
Contact
Interested in working together? Book a call or fill out the form below and I will respond within two business days.