INVESTMENT
SERVICES
ABOUT
INVESTMENT
SERVICES
ABOUT
Stop guessing and start connecting your marketing spend to real revenue.
fractional marketing services for lawn & landscape companies
If you've asked any of these questions, you don't need more marketing activity. You need a marketing function — built right, led strategically, and connected to your revenue goals.
I can't justify hiring a full-time marketing director, but I need senior-level leadership.
We're growing, but marketing is still running on instinct. We need a real system.
We're posting, running ads, sending emails, but nobody can tell me what's working.
What percent of revenue should we be spending on marketing, and how do we allocate it?
Which channel is actually driving revenue, and which is just busy?
Landscapers, does this sound familiar?
Fractional marketing strategist
Embedded senior marketing leadership, without the overhead of a full-time hire.
This isn't a consulting retainer. It's not a vendor relationship. A Fractional Marketing Strategist engagement means I step in as your senior marketing leader: owning the strategy, building the systems, managing or overseeing your campaigns, and making sure everything ties back to your actual business goals.
By month 12, you don't just have results; you have a marketing operation.
A documented system, a coached team, and a function that runs without you. One that can be handed to an internal hire, scaled into new markets, or used as a growth asset when it's time to sell.
Step 05: The system
With a real season of data behind us, we stop spending on what isn't working and double down on what is. Cost-per-lead drops. Close rates improve. The machine starts compounding
Step 04: The optimization
With the plan set and the infrastructure live, we run or manage your campaigns – Google Search, LSA, traditional and digital channels – with the full picture of what they're producing. Every dollar has a job.
Step 03: The campaigns
We build the systems that make marketing measurable. Your spend connects to your leads, your leads connect to your estimates, and your estimates connect to closed revenue. You stop flying blind, and you always know what's working.
Step 02: The infrastructure
Before we touch a dollar or launch a campaign, we build the foundation. A documented marketing strategy aligned to your revenue goals – your ICP, your messaging, your channel mix, your budget. This is what separates intentional marketing from random activity.
Step 01: The plan
The result: better leads, lower cost-per-acquisition, and a marketing operation that gets smarter every month.
For companies that already have a marketing hire or an agency in place, I serve as the strategic layer above them — setting direction, coaching the team, reviewing the work, and keeping execution aligned to a plan that's built for your business.
The ROI
The math is simpler than you think.
The fully-loaded cost of a full-time marketing director runs $90,000–$110,000+/year. A Fractional Marketing Strategist engagement delivers that same strategic horsepower — with real landscaping industry experience — starting under $55,000/year.
But here's the simpler math: one patio job.
A single patio project can run $50,000 or more. If a cleaner funnel, better attribution, and a real marketing system helps you win just one additional job this year that you would have otherwise lost, the engagement pays for itself. Everything beyond that is compounding return on a system you own.
SCALE
For companies at $5M+ or operating multiple locations
Monthly investment is scoped to your business following a discovery call, so you'll never pay for more than you need. Engagements are structured across three tiers:
Even at the Starter tier, you're getting senior-level marketing leadership for less than the cost of a junior in-house hire, but without the hiring risk, ramp time, or overhead.
STARTER
For companies under $2M in revenue
GROWTH
For companies between $2M and $5M
You're satisfied tracking clicks and leads without tying marketing to real financial outcomes. Or you want a vendor to hand tasks to; not a strategic partner.
This is not for you if:
You run a landscape company with growing revenue and growing marketing spend — and you're ready to connect the two with a clear plan and real leadership.
This is for you if:
Is this for you?
Before specializing in the landscaping industry and becoming a LeanScaper Certified Marketing Advisor, I spent years executing both technical and creative marketing across automotive, nonprofit, and other industries. That range is what lets me bring a sharp, data-driven lens to an industry that often markets on instinct.
I'm based in Sioux Falls, South Dakota, and when I'm not building marketing systems for landscape companies, I'm at the CrossFit gym, planning my next trip, or reading at my favorite local coffee shop.
I built and led the marketing function for a multi-division landscape company through expansion and acquisitions, and now I bring that perspective to lawn and landscape companies across North America.
